Is AG1 Worth It? What’s Behind the Media Frenzy

Athletic Greens (AG1) has made waves in the wellness space, gaining popularity as a convenient, all-in-one greens powder. Its rise to fame has been fueled by celebrity endorsements and media hype, with influencers, fitness enthusiasts, and well-known figures like Joe Rogan amplifying its reputation and making it a sought-after supplement for those looking to optimize their health.

Marketed as a complete nutritional solution, AG1 claims to support gut health, immunity, and sustained energy. But is AG1 legit, and more importantly, is AG1 worth it? Does AG1 work as effectively as advertised, or is it a waste of time? 

In this article, we’ll break down everything you need to know about AGI, including its ingredients, effectiveness, and whether there’s a more transparent and cost-effective alternative.

What Is AG1?

AG1 is promoted as an all-in-one greens supplement that’s supposed to replace a handful of vitamins and health boosters with just one scoop.

But what’s actually inside AG1, and does it deliver on its promises? 

Let’s take a closer look at its ingredients, how it’s made, what it costs, and some of the debates surrounding it—so you can decide whether it’s the right fit for you.

Company History

Athletic Greens was founded in 2010 by Chris Ashenden, a New Zealand entrepreneur who wanted a better way to get essential nutrients after dealing with digestive issues and low energy. Rather than trying to manage a handful of supplements prescribed by doctors, he set out to create a single, all-in-one greens powder that packed the same nutritional punch in one easy scoop.

The brand took off by focusing on convenience, high-quality ingredients, and a science-backed formula. Over time, AG1 gained a loyal following through direct-to-consumer sales, influencer partnerships, and endorsements from big names in the wellness world.

Product Overview

AG1 claims that it can boost energy, digestion, and immunity. Packed with 75 vitamins, minerals, probiotics, and adaptogens, it’s meant to simplify your routine by replacing multiple supplements with just one scoop.

It’s an effective option for people who want a quick and easy way to stay on top of their nutrition—especially busy professionals, athletes, or anyone who struggles to get enough nutrients from their diet. It’s also helpful for those looking for digestive support. 

However, if you already eat a well-balanced diet, AG1 may not add much beyond what whole foods provide.

Let’s take a closer look at a few of the supplement’s pros and cons.

Strengths

In terms of potential advantages, AG1 offers: 

• A well-rounded formula – AG1 is packed with essential vitamins, minerals, probiotics, and plant-based ingredients.

• Convenience – AG1 eliminates the need to take multiple supplements.

• Enhanced nutrient absorption – The powdered form may help your body absorb nutrients more efficiently.

Weaknesses

Despite its strengths, AG1 consumers still have to grapple with issues like: 

• Lack of transparency – Interestingly, AGI doesn’t break down exact ingredient amounts, making it hard to gauge effectiveness.

• High cost – AG1 is one of the most expensive greens powders on the market.

• Lack of third-party research – There hasn’t been much independent research demonstrating that AG1 is better than a well-balanced diet.

Joe Rogan’s Endorsement – Does He Actually Take AG1?

Joe Rogan has been a big supporter of AG1, often mentioning it on his podcast. He’s said he includes it in his routine, but he also takes a variety of other supplements to cover his nutritional needs. 

So, while he promotes AG1, it’s unclear how big of a role it actually plays in his daily regimen.

Pricing Breakdown

As mentioned, AG1 is one of the most expensive greens powders out there, costing:

• $99 per month ($3.30 per serving) for a one-time purchase.

• $79 per month ($2.63 per serving) with a subscription.

While AG1 is convenient as an all-in-one supplement, it may not be the best value if you’re already eating a well-balanced diet. In fact, many of its nutrients can be found in whole foods or more affordable supplements, so it’s worth considering whether the cost matches the benefits you may experience.

Controversy – Manufactured in New Zealand but Not Sold There

AG1 is produced in New Zealand, a country known for its high-quality manufacturing standards. 

But oddly enough, you can’t actually buy it there. This has caused confusion and speculation among consumers—some think it’s due to strict supplement regulations and compliance rules. 

On top of that, AG1 has recently come under scrutiny after reports surfaced about potential liver issues caused by taking AG1, drawing the attention of regulators.

What’s Inside AG1?

AG1 contains a broad mix of vitamins, minerals, probiotics, prebiotics, and plant-based compounds, including:

• Vitamin C, zinc, and B vitamins to support the immune system

• Magnesium and calcium for bone health

• Probiotics and prebiotics to support gut health

• Adaptogens like ashwagandha and Rhodiola to help manage stress

• Digestive enzymes to improve nutrient absorption

It’s important to note that the specific amounts of these ingredients aren’t disclosed, so it’s impossible to know how much of each you’re getting and whether it’s meeting the daily value.

Comprehensive Ingredient Breakdown

AG1 features 75 vitamins, minerals, and whole-food-sourced nutrients, designed to be a well-rounded daily supplement. Its formula combines essential micronutrients with antioxidants from: 

• Organic spirulina, chlorella, and beetroot powder to support cellular health.

• Apple powder and citrus bioflavonoids to support immune resilience.

Beyond micronutrients, AG1 integrates:

• Fiber-rich inulin and probiotics (Lactobacillus acidophilus and Bifidobacterium bifidum) to promote gut balance.

• Digestive enzymes (bromelain and papain) to help break down food for better absorption.

• Adaptogens (eleuthero root and reishi mushroom extract) to help the body cope with stress.

Together, these ingredients aim to support overall wellness in a convenient, all-in-one formula.

Proprietary Blend Issue – Lack of Transparency

One of the biggest issues with AG1 is its proprietary blend approach. Instead of listing exact amounts for each ingredient, it groups them into broad categories, making it hard to tell if you're actually getting clinically effective doses.

This lack of transparency makes it tough to compare AG1 to other supplements that clearly lay out their ingredients. Without knowing precise amounts, it’s hard to say whether AG1 delivers everything it claims. 

For those who prioritize clear labeling and fully disclosed ingredient levels, this can be a major downside, leading to skepticism about its effectiveness.

What Is AG1 Supposed to Do to Your Body?

To understand what AG1 actually does for your body, it’s important to look at its main claims. Many people turn to AG1 for the convenience of an all-in-one supplement, hoping it will help fill nutritional gaps and support overall wellness.

But does it really deliver? Let’s look into its expected benefits, how long it takes to see results, whether it plays a role in weight management, and what the science says about its effectiveness.

Expected Benefits – Energy, Immunity, Gut Health

AG1 is formulated to support overall health by:

• Boosting energy with B vitamins and adaptogens – Helps fight fatigue, improve endurance, and sharpen focus.

• Strengthening immunity with vitamins C, D, and zinc – Supports your body’s immune system and helps reduce inflammation.

• Improving gut health with probiotics and prebiotics – Promotes a balanced microbiome for better digestion and nutrient absorption.

Although these benefits are certainly appealing, results can vary depending on factors like diet, lifestyle, and overall health.

How Long Does It Take to Work?

AG1’s effects can differ from person to person, depending on overall health, diet, and lifestyle. Some people may notice better digestion, more energy, and an overall sense of improved well-being within days or weeks, while others experience quicker benefits like improved hydration and gut comfort thanks to the probiotics and digestive enzymes.

For long-term perks like stronger immunity and better nutrient absorption, consistency is key—it typically takes a few weeks of daily use to see results. That said, AG1 works best as part of a healthy diet, not as a one-and-done solution for nutrition.

Does It Help With Weight Loss?

AG1 isn’t marketed as a weight loss supplement, but it could help with weight management for some people. The fiber-rich inulin in AG1 may help keep you feeling full longer, which could curb cravings.

A healthy gut microbiome is also linked to better digestion and metabolism, which might play a role in maintaining a healthy weight. But at the end of the day, AG1 is just a low-calorie way to get essential nutrients—it won’t lead to weight loss on its own without a balanced diet and regular exercise.

Scientific Validity – Do Studies Support the Claims?

Many of the ingredients in AG1, like probiotics, adaptogens, and vitamins, are backed by independent scientific research, but there’s not much clinical data on AG1 as a whole. While these ingredients are known to offer health benefits, the lack of transparent dosages makes it hard to tell if AG1 provides them in truly effective amounts.

More independent, rigorous studies on AG1 itself would go a long way in proving its credibility as a science-backed supplement.

What Are the Side Effects of AG1?

Like any supplement, AG1 may not agree with everyone. Some users report mild side effects, especially when first starting the supplement. However, these initial side effects are usually temporary and typically resolve as the body adjusts. 

Below, we’ll discuss the most commonly reported digestive issues, potential interactions with medications, and tips to minimize discomfort when adding AG1 to your routine.

Possible Digestive Issues

Some people may notice digestive discomfort when first starting AG1. Common issues include:

• Bloating and gas – The probiotics and prebiotics in AG1 can temporarily disrupt gut flora as your body adjusts.

• Nausea – Some users report feeling slightly nauseous, possibly due to the concentrated dose of vitamins and minerals.

• Diarrhea or stomach cramps – These symptoms can occur if you take AG1 on an empty stomach or in larger amounts than your body is used to.

Potential Interactions With Medications

AG1 contains a broad range of vitamins, minerals, and botanicals, which may interact with certain medications, including:

• Blood thinners – High doses of vitamin K can interfere with anticoagulants like warfarin.

• Thyroid medications – Ingredients like ashwagandha can impact thyroid hormone levels.

• Iron supplements – AG1 contains iron, which can affect absorption when taken with other iron-containing medications.

If you’re on medication, consult with a healthcare provider before adding AG1 to your regimen.

Tips to Minimize Side Effects

Taking a few simple precautions may help reduce discomfort and improve your overall experience with the supplement. Consider:

• Starting with a smaller dose – Allow your body to adjust before taking a full serving.

• Taking AG1 with food – This can help reduce nausea and stomach discomfort.

• Staying hydrated – Drinking plenty of water can assist digestion and absorption.

Is AG1 Worth It?

AG1 is marketed as a premium, all-in-one greens supplement, but does its value justify the high price tag? A one-time purchase costs $99 per month ($3.30 per serving), while a subscription lowers it to $79 per month ($2.63 per serving). Even still, this is significantly higher than other greens powders, which typically range from $30 to $60 per month.

The convenience of AG1 is a big plus, and some users say they’ve noticed better digestion, energy, and immunity. However, the lack of transparency around ingredient dosages raises some concerns. If you already eat a nutrient-rich diet, AG1 might not add enough extra value to justify the steep price tag.

AG1 Alternatives

For those looking for alternatives to AG1, several high-quality greens powders provide similar benefits at a lower price point, with greater transparency in ingredient labeling. Leading options include:

• Green Vibrance (Vibrant Health) – Offers full ingredient transparency, a more robust probiotic blend, and a higher concentration of adaptogens than AG1. It’s an excellent choice for those who want to prioritize gut health and overall nutrient density.

• Ka’Chava – A premium meal replacement shake that includes a variety of superfoods, protein, fiber, and adaptogens. While more expensive than standard greens powders, it provides a more comprehensive nutritional profile for those looking for a full meal alternative.

• Beyond Greens (Live Conscious) – A budget-friendly option with a focus on immune and digestive health. It includes probiotics, adaptogens, and functional mushrooms, making it a well-rounded choice for gut and overall wellness.

Each of these alternatives offers a more transparent ingredient list and cost-effective approach than AG1, making them strong contenders for those seeking a reliable daily greens supplement.

Is AG1 the Right Choice for You?

AG1 has made a name for itself in the greens powder world, offering convenience and a mix of essential nutrients. But when you factor in cost, transparency, and overall value, there are better options out there—especially if you’re looking for a more reliable and effective supplement.

While AG1 includes vitamins, probiotics, and adaptogens, the lack of clear ingredient dosages makes it tough to know if you're getting everything you need. For ingredient transparency, high-quality probiotics, and a better price point, Green Vibrance by Vibrant Health is a standout alternative.

Explore all of Vibrant Health’s quality offerings to make a choice that aligns with your wellness goals and gives you confidence in every scoop.