AG1 vs. Live It Up: Which One Is Right For You?

Superfood greens powders like AG1 and Live It Up promise a daily dose of nutrients in one convenient scoop—but which one actually delivers on its claims?

If you’ve narrowed your search to these two popular options, you’re not alone. AG1 is widely known for its all-in-one formulation and athlete endorsements, while Live It Up has built a loyal following for its simple, organic ingredient list and approachable price point. Both are greens powders, but they cater to different priorities.

In this comparison, we’ll break down Live It Up vs. AG1 across the categories that matter most: ingredients, benefits, taste, mixability, and price.

Quick Verdict: AG1 vs. Live It Up

Short on time? Here’s our takeaway based on our taste and nutrition test of both products:

• Choose AG1 if you’re looking for an all-in-one supplement to replace your daily multivitamin or if you’re an athlete and don’t mind paying a premium.
  

• Choose Live It Up if you want a clean, budget-friendly greens powder with simple ingredients and zero sugars. 

If neither of these superfood powders meets your needs, Green Vibrance is another worthy AG1 alternative. This superfood supplement combines clinical potency with total transparency to deliver top-notch nutrition. It’s available in Blueberry Lemon and Chocolate Coconut flavors. 

Read More: What Is Green Vibrance? Everything You Need to Know

What Is AG1?

AG1 is a daily greens powder created by Athletic Greens. Promoted by podcasters, athletes, and health experts—from Dr. Andrew Huberman to Allyson Felix—AG1 has an impressive reputation among health enthusiasts.

AG1 contains 75 ingredients, including vitamins, minerals, antioxidants, adaptogens, probiotics, and digestive enzymes. It claims to support energy, immunity, and whole-body health.

AG1 Pros: 

• 75 whole food ingredients

• 7.2 billion CFUs of probiotics

• NSF Certified for Sport

• Vegan, gluten-free, and non-GMO

• Free from artificial flavors and added sugars

• 90-day money-back guarantee 

AG1 Cons: 

• Pricier than many other AG1 alternatives

• Only available in one flavor

• Includes stevia, which may be off-putting to some palates

• Fewer digestive enzymes than Live It Up

• Uses proprietary blends, making it difficult to determine the exact amounts of each ingredient

Read more: Is AG1 Worth It? What’s Behind the Media Frenzy

What Is Live It Up?

Live It Up Super Greens, formerly known as Enso Supergreens, is a nutritious greens powder made from all-natural, organic ingredients. It contains 20+ natural superfoods, including a wide array of vegetables, probiotics, and digestive enzymes.

Live It Up strives to make healthy food simple, focusing on quality over quantity. It boasts a carefully curated ingredient list, intended to help balance energy and support digestive and immune function.

Live It Up Pros:

• 20+ organic, all-natural ingredients

• 5 billion CFUs of probiotics

• Sugar-free, gluten-free, dairy-free, vegan, and non-GMO

• Third-party tested

• Doesn’t use stevia or artificial flavors

• Doesn’t contain fillers, preservatives, herbicides, or caffeine

Live It Up Cons:

• Delivers fewer vitamins and minerals than other alternatives, including AG1

• Isn’t comprehensive enough to replace a multivitamin

• Doesn’t contain any fruit ingredients or adaptogens

• Only offers a 30-day money-back guarantee on your first purchase

• Uses proprietary blends

Read more: AG1 vs. Ka'Chava: Which Is Right for You?

Ingredients and Nutritional Comparison

While AG1 and Live It Up both provide a potent mix of superfoods, their formulations differ in the following ways: 

• AG1 – With 75 ingredients in every scoop, AG1 contains a more diverse list of ingredients than Live It Up. It also provides several research-backed adaptogens, from Ashwagandha to Rhodiola, which have been shown to help reduce stress and fatigue. Lastly, AG1 offers a higher quantity of probiotics, totaling 7.2 billion CFUs per serving.
  

• Live It Up – Live It Up only contains 20 ingredients and 5 billion CFUs of probiotics. It also lacks adaptogens and fruit ingredients, leading its vitamin C content to trail behind AG1 and other alternatives. However, Live It Up only uses all-natural, organic ingredients and provides a wider range of probiotic strains and digestive enzymes than AG1. 

Note: AG1 and Live It Up both use proprietary blends, so you can’t see the exact amount of each ingredient included in their formulations. That said, both greens powders are third-party tested, enabling you to have confidence in their safety and quality.

Taste, Texture, and Mixability

Adding a superfood powder to your daily routine is a surefire way to enhance your nutrition. However, you want to enjoy your sipping experience. Otherwise, taking it every day can feel like a chore.

After conducting our own taste test and referencing user reviews, here’s our take on AG1 vs. Live It Up’s taste, texture, and mixability:

• AG1 has a slightly grassy flavor with subtle notes of pineapple and vanilla. Stevia adds a mild sweetness without being overpowering. It mixes well with water and has a smooth sipping texture. 

• Live It Up comes in two flavors: Original and Wild Berries. Many users find that the former has a refreshing, minty taste. While it mixes well with water, it also blends beautifully with smoothies. 

Both greens powders have a pleasant flavor profile, so the right option is ultimately a matter of personal preference. If you’re sensitive to stevia, Live It Up may be the superior choice.

Read more: 9 Best-Tasting Vegan Protein Powders on the Market

Price and Value for Money

If taken consistently, the cost of your greens powder can really add up, so it’s important to weigh each product’s price against the benefits we’ve explored.

• AG1 may be one of the most popular greens powders on the market, but it's also one of the most expensive. It costs $99 for a 30-day supply. If you subscribe for monthly deliveries, you can lower that price to $79, which is about $2.63 per serving. Though less than your daily Starbucks latte, this price per scoop is still on the higher end of the superfoods spectrum. 

• Live It Up costs less at just $59.99 per month. Like AG1, you have the option to subscribe and save. At the discounted price of $39.99, Live It Up costs $1.33 per serving, making it a more budget-friendly option.

AG1 costs nearly twice as much as Live It Up, which begs the question: Does AG1 provide double the value per scoop? The answer depends on your diet and needs.

With AG1’s robust nutritional profile and NSF Certification, you can safely swap it out for your daily multivitamin, helping justify its cost. However, if your diet is already rich in fruits and veggies and you don’t have specific athletic concerns, Live It Up may be all you need to fill in occasional nutrient gaps. 

Read more: Can AG1 Be Used as a Meal Replacement?

Live It Up vs. AG1: Which One Should You Choose?

To sum up our Live It Up Greens vs. AG1 comparison, both greens powders boast many potential benefits. Both products are free from common allergens, third-party tested to ensure quality, and feature a wide range of vitamins, minerals, probiotics, and digestive enzymes.

AG1 is the better choice if you’re an athlete or someone seeking a more comprehensive ingredient list. Meanwhile, Live It Up stands out for its commitment to all-natural, organic ingredients, lower cost, and ample digestive enzymes.

Live It Up or AG1 Don’t Cut it? Get Green Vibrance 

Still undecided? Let your goals guide your pick.

If you want a nutrient-dense greens powder that can double as a daily multivitamin, AG1 may be the stronger fit, especially for athletes or those with more demanding wellness routines. If simplicity, digestive support, and clean ingredients matter most (and you’d rather not pay top dollar), Live It Up is an excellent, low-sugar alternative.

That said, if neither product fully checks your boxes, it may be worth exploring Green Vibrance. Backed by clinical-grade ingredients and full label transparency, it combines superfoods, probiotics, enzymes, and micronutrients for comprehensive daily support—all without proprietary blends or compromise.

Try Green Vibrance