Why Are Probiotics So Expensive?

Why Are Probiotics So Expensive?

Did you know your body has about ten times more bacteria than human cells? There are about 100 trillion bacteria in and on you. Interestingly, all these microbes weigh more than your brain, which is about 3 pounds. A healthy person's body has more than 3.5 pounds of beneficial bacteria.

Considering that our bodies harbor more bacteria than human cells, maintaining a good balance between beneficial and harmful bacteria is crucial. This is where probiotics play a vital role, ensuring this balance and enhancing our overall well-being.

With that being said, probiotics could be quite pricey, which can sometimes deter people away from making the purchase. If you're one of those people wondering exactly why probiotics are so expensive, we will dive into it within this blog post. We'll also dive into exactly why it's important to invest in quality probiotics.

Why Are Probiotics So Expensive?

Probiotics are on the expensive side for many reasons. Those reasons include production, high quality strains, packaging and storage, as well as the competitive market (just to name a few). Let's dive into each factor in more detail.

Production of Probiotics

Just within this aspect there are many different factors. Let's get into what they are.

Research and Development

When it comes to creating the best of the best in the probiotic realm, this includes investments in laboratories, hiring trained professionals, and other associated costs. It takes time and effort to create the best probiotics that are effective, safe, and of high quality. 


Not just anyone could just put out a probiotic supplement. There are regulations you have to abide by in order to do so. This means you need to gain approval from the FDA as well as other governmental bodies.

Manufacturing Challenges

Ingredient Stability is important when it comes to probiotics. Throughout the manufacturing process it's important to monitor temperature, exposure to oxygen, along with keeping a certain pH. All of this is costly and time consuming, especially if you want to make sure your product stays consistent and effective.

High Quality Strains

High quality strains are ones that are both proven to help your health as well as stable in the sense of survival. This takes plenty of careful engineering and research to make sure those strains have the best chance of survival from when its manufactured until it reaches you, as well as serves the purpose that the probiotic is intended for.

Packaging And Storage

Packaging and storage can be expensive obstacles for probiotics. The stability of bacteria in capsule or tablet form requires specific packaging. Maintaining the right conditions throughout their life cycle, from warehouse to shipping, store shelves to home refrigerator, demands careful attention.

Companies need to utilize glass instead of plastic, use a secure screw top, and add desiccants or other compounds for extra protection. All of this adds to the cost of production and ultimately, the final price. 

Competitive Market

The global probiotics market was valued at USD 61.15 Billion in 2021 and is expected to grow at a CAGR of 7.7% by 2027.

The market has a bunch of big companies, and with big companies come big budgets for their marketing campaigns. This means that the cost of production isn't the only factor that impacts probiotic prices.

Here are some of the expenses companies will endure, which may drive the price of the probiotics up:

  1. Advertising: The process of crafting and broadcasting ads on TV, radio, print, and online channels generates significant costs.
  2. Public Relations: Managing a company's image and reputation is important. This often involves activities such as press releases and media relations, which come with their own costs.
  3. Promotions: Offering incentives like discounts, coupons, and samples to entice consumers to try the product is another area where expenses are incurred.
  4. Market Research: Understanding the market requires investment in research to grasp consumer needs, analyze competitors, and identify trends.
  5. Brand Development: Strong brand identity involves elements such as logo design, packaging design, and brand messaging, all of which require financial resources.
  6. Digital Marketing: An online presence involves website upkeep, search engine optimization, email campaigns, and social media management, each with associated costs.
  7. Event Sponsorship: Sponsoring relevant events, such as health and wellness fairs or trade shows, is another way companies invest in increasing their brand visibility.
  8. Influencer Marketing: Collaborating with influencers or key opinion leaders in the health and wellness space for product promotion is another area of marketing expenditure.

The True Value of Probiotics

Although probiotics are expensive, are they worth it. Below we will go into exactly why you want to invest in a quality probiotic supplement.

Health Benefits Of Probiotics

First things first. Let's start with why you're here. The health benefits. Probiotics have many different benefits due to the fact that are gut is tied into many different aspects of our health. Let's talk about what they are.

Improving Gut Health And Digestion

Maintaining a balanced gut microbiome is important for normal gut function. Changes in gut bacteria can cause problems, but probiotics can help restore and maintain a healthy balance of bacteria after disruptions to the microbiome.

Improves Your Immune System

Probiotics play a critical role in enhancing immune function. They have a beneficial effect on the balance of gut bacteria and prohibit harmful bacteria from overgrowing.

Improve Digestion and Absorption Of Nutrients

Because of the fact that probiotics help get rid of inflammation and balance out your gut bacteria, this helps with the digestion process. Because of this, your body can better absorb the nutrients from the food you eat. 

Mental Health

A couple of months back, we published an article that dives into the intricate connection between gut health and mental health. It highlights the fascinating communication that occurs between our gut and brain, known as the "gut-brain axis". 

The article explains how our gut bacteria produce numerous neurochemicals that regulate not just our physical processes, but also significantly influence our mental state, affecting cognition, memory, and mood. Intriguingly, it points out that a whopping 95% of the body's supply of Serotonin, a key chemical involved in mood regulation, is actually produced in the gut. 

If you want to learn more about how our brain and gut are connected, click here.

Helps With Irritable Bowel Syndrome (Also Known As IBS)

Lastly, probiotics can help with IBS. This disorder is caused by an imbalance in your gut bacteria, which can be corrected by taking a probiotic supplement. Probiotics are known to reduce inflammation, gas, bloating, and abdominal pain associated with IBS.

Prevention Over Cure: How It Might Actually Save You Money

So although it may seem as if you're spending a pretty penny now for purchasing probiotics, you actually could be saving in the long run due to all the health benefits of probiotics listed above. 

It's a prevention over cure approach, which has been championed by many prominent health figures, especially in the more recent years.

Probiotics: Very Best Options

With so many probiotic supplements on the market, it can be a challenge to decide which one is best. The best way to ensure you're getting the most bang for your buck is to look out for products with clinical strength and quality standards that are backed by third-party testing. Luckily for you, here at Vibrant Health, we have a great selection of products that meet these standards. 

Digestive Vibrance

Digestive Vibrance is a comprehensive solution designed to enhance your digestion and bowel health. This product is a blend of fermentable fibers, 100 billion probiotics, and a group of specific ingredients that work synergistically to support your digestive system. 

Key components include Acacia Gum, which nourishes the intestinal lining, promotes bowel regularity, and supports liver health. We've also included Psyllium Husk for its rich fiber content that aids digestion, enhances fullness after meals, and supports healthy cholesterol and blood sugar levels. 

Digestive Vibrance also contains Bifidobacterium longum, a probiotic that aids digestion by inhibiting the growth of harmful bacteria, and Wheatgrass, a complete source of protein that may have detoxifying and energizing effects.

Green Vibrance

Our first ever supplement, Green Vibrance supplement is a testament to our commitment. As a plant-based daily superfood, Green Vibrance is packed with probiotics, antioxidants, adaptogens, and immunity boosters. 

It supports all four pillars of health: nutrition, circulation, digestion, and immunity, helping your body run at peak efficiency, increase energy, and boost your immune system.

Key ingredients include Wheatgrass, Spirulina, and Beet Root, which provide a range of vitamins, minerals, and proteins, along with Lactobacillus acidophilus, a probiotic that promotes healthy intestinal flora and aids digestion. 

We're proud that Green Vibrance has been a trusted supplement for over three decades, and we're confident it can make a difference in your health. Discover more about Green Vibrance here.

U.T Biotic

UT Biotic is a unique blend designed specifically to maintain urinary tract health. This product combines the benefits of whole cranberries, known for their ability to prevent bacteria from adhering to the urinary tract walls, with carefully selected probiotic strains that help maintain a healthy balance of bacteria in your body.

Our customers have found UT Biotic to be an essential part of their health regimen. One customer shared, "UT Biotic is the best product that I have used for UTIs. No further need for antibiotics. Works well with UT Vibrance also."

If you're interested in UT Biotic click here.

Why You Should Trust Our Supplements

Now let's take a look at exactly why you should trust our supplements. 

Comprehensive Formulas With an End Result In Mind

Green Vibrance has had 28 different formulas over the last 30 years. That's 28 trial and errors to make sure that the formula is just right and effective in achieving your health goals.

Every ingredient is hand selected. This ensures that the formula is comprehensive and working together in harmony to provide you with the best possible end result.

No Proprietary Blends

Every single supplement we come out with has 0 proprietary blends. This means that we are transparent with every single ingredient that goes into our supplements. 

Third Party Tested

Every supplement is third party tested which ensures that our product meets the highest standards of safety, purity and potency. 


In conclusion, we've explored the significant role probiotics play in supporting overall health, from aiding digestion to enhancing mental well-being. Despite the initial cost, investing in high-quality probiotics like those offered by Vibrant Health can lead to long-term health benefits and potential savings on future healthcare costs.

Remember, your health is an investment, not an expense. Probiotics are a valuable addition to a balanced lifestyle. We encourage you to take a proactive approach to your health and consider incorporating a probiotic supplement into your daily routine. Start your journey towards improved health with Vibrant Health today.