The Most Expensive Multivitamins, are They Worth it?

The Most Expensive Multivitamins, are They Worth it?

Growing up, I'm sure you remember your mom and others asking you, "did you take your multivitamin today?" It was a constant reminder of the importance of taking care of yourself and staying healthy.

In today's world, especially after going through the pandemic, taking charge of your health has become a top priority.

With the multivitamin market getting more and more advanced and the ingredients becoming more specialized, the prices have started to skyrocket.

Because of this, we're going to put together an extensive article that goes over the factors that contribute to the cost of multivitamins and how you can make sure you're getting your money's worth when buying them. 

We'll also look at the most expensive multivitamins on the market today, and dive into whether or not they are worth it. We will end the article with our very best alternative to expensive multivitamins, so that you can be sure that you are taking the best care of your body.

Are High-End Multivitamins Worth the Investment?

Let's start out with the biggest question: is it worth it to invest in high-end multivitamins? The answer largely depends on what you're looking for & your current lifestyle.

Do You Get What You Need From Your Everyday Diet?

High-end, more expensive multivitamins often contain higher amounts of vitamins, minerals, and other ingredients than their cheaper counterparts. But before investing in an expensive multivitamin, it’s important to consider whether or not you actually need them based on the food you eat. 

If your diet already contains a good balance of micronutrients from a variety of food sources, you may not need to buy an expensive option. In this case, investing in a cheaper, more basic multivitamin would be the better choice.

In fact, the Australian Medical Association president, Michael Gannon, has stated that most people who use multivitamins just have 'very expensive urine' and that a good diet is enough to keep the average person healthy.

Are Multivitamins Expensive For The Right Reasons?

Just because multivitamins are expensive, doesn't mean they are good. Some companies charge an arm and a leg for reasons other than being good. These companies could be:

A high end brand name who is charging extra for their brand name

Some companies get comfortable once they make it to the top. This combined with the fact that they want to find ways to increase their profit margins can lead to a situation where a high-end brand charges a premium simply for their brand name. This is often referred to as the "brand tax"

A company who puts a lot of money in advertising, influencer marketing 

Think about all the women who idolize Kim Kardashian. When she talks about a product, people flock to it. That doesn’t mean it’s good. When you see a celebrity showing off a product, that’s a sign that you need to be extra careful. This is because of the fact that it could be the company's marketing budget that’s driving up the price, not the effectiveness of the product.

Here are the right reasons for being on the expensive side:

The multivitamins as sourced from organic farms or local producers can be more expensive. 

When you source organic ingredients, it’s often far more expensive due to the fact that they require a higher level of care and adherence to stringent organic farming practices. The focus of QUALITY over QUANTITY is essential, and it drives up the price.

The company who created the vitamin has the product third party tested.

Companies could talk about the benefits of their ingredients until the cows come home. However, if they don’t show that they have their products third party tested, you can only take what they say with a grain of salt.

The company does the proper research and development on the product

It’s important that the company does the proper research to make sure all the ingredients within the multivitamin work well together.

Inclusion of Specialized Or Additional Ingredients

Some multivitamins are worth the extra price because they have some added ingredients. Some of these could be.

Omega-3s: These essential fatty acids are vital for your brain function.. They also have anti-inflammatory properties and can support your heart health. Your body doesn't naturally produce Omega-3s, so you need to get them through your diet or supplements.

Probiotics: These beneficial bacteria support your gut health, which is linked to everything from your digestion to your immunity and even your mood. Probiotics can help maintain a healthy balance of gut flora, especially when it's been disrupted by factors like antibiotics or a poor diet.

Antioxidants: These compounds help protect your body from harmful free radicals, which can cause oxidative stress and contribute to aging and diseases like cancer. While you can find antioxidants in many foods, they're often included in multivitamins for their health benefits.

Most Expensive Multivitamins & The Best Option





Thorne Basic Nutrients 2/Day

$36 for 30 servings

Essential vitamins and minerals for overall wellness

Not vegan-friendly, no special ingredients

Ritual Vitamins

$33 for 30 servings

Transparency, non-GMO, clinically studied forms of nutrients

Below RDI for many ingredients, lacks vitamin C

Maximum Vibrance

$70 for 30 servings

Complete micronutrient profile, protein, 25 billion probiotics from 12 strains, antioxidant boost, quality sourcing, rigorous testing, transparency, science-based formulation

None mentioned

Now that we know the criteria for a good multivitamin, let’s dive into the most expensive ones and discuss whether they are worth it or not.

Thorne Basic Nutrients 2/Day - $36 for 30 servings

Thorne Basic Nutrients 2/Day is a comprehensive daily supplement that promotes overall wellness. With just two capsules, it provides essential vitamins and minerals for heart, brain, immune, bone, and skin health. This formula is easily absorbed and free from common allergens, making it suitable for individuals with dietary restrictions.

However, despite these benefits, it may not be worth the price for everyone. This is because the product isn’t vegan, which is a big no-no for some health enthusiasts, and it doesn’t include any special ingredients. So if you’re looking for something with extra features, this one may not be the best choice.

Ritual Vitamins - $33 for 30 servings

The second multivitamin we want to talk about is from Ritual. This brand is designed for skeptics, by skeptics. They've taken a clean, science-backed approach to their multivitamin for women. Ritual has reimagined what a multivitamin should be, focusing on simplicity and transparency. 

What started with just a women's multivitamin also now offers an Essential for Men.

Known as one of the most expensive multivitamins on the market, let's discuss whether or not it's worth the price.

Although Ritual has all the makings of a transparent company (third party testing, a commitment to non-GMO ingredients, and the use of clinically studied forms of nutrients), the price may not be worth it due to the fact that it doesn't have the amounts of vitamins and minerals that are considered to be optimal.

It doesn't contain vitamin C, and a lot of the daily percentages are below the RDI (Recommended Dietary Intake) for most of the ingredients. 

Maximum Vibrance - $75 For 15 Servings

Our very own supplement and best alternative to your every day multivitamin is Maximum Vibrance. Maximum Vibrance is the best all in one supplement, made to provide you with everything you need for optimal health.

Not only does it contain great micronutrients when compared to the supplements above, but it also contains all of these extra bonuses:


Protein in a supplement that also could hit your nutritional gaps isn’t common. However, with Maximum Vibrance we accomplished this.


Maximum Vibrance doesn’t just contain a little bit of probiotics just to make it seem like we care. Maximum Vibrance contains 25 Billion probiotics from 12 strains.


Just when you thought it couldn’t get any better, Maximum Vibrance also contains a handful of ingredients to provide a premium antioxidant boost.

We went over that just because the supplement “contains” a lot of ingredients, doesn’t mean it’s proven, and it also doesn’t mean those ingredients are top notch. Here at Vibrant Health we do a few things to ensure transparency in everything we do.

Quality Sourcing

We ensure that all our ingredients are sourced from reliable suppliers. We prioritize high-quality, natural ingredients that are grown and harvested sustainably.

Rigorous Testing

Before any of our products reach you, they undergo rigorous testing to ensure their safety, purity, and potency. This often includes third-party testing, which provides an additional layer of assurance about the product's quality. Our version of third party testing includes triple redundant testing.


At Vibrant Health, we believe in complete transparency about our products. This means providing clear, comprehensive information about the ingredients, sourcing, and testing of our supplements. So what you see on the label of Maximum Vibrance is what you get.

Formulation Based on Science

All our supplements are formulated based on scientific research. We use the latest findings in nutritional science to create products that effectively support health and wellbeing.


Multivitamins play a vital role in supporting overall health, especially when the right nutrients are lacking in our daily diets. However, not all multivitamins are created equal, and some of the expensive options on the market may not necessarily be worth their high price tags. It is crucial to approach multivitamin supplementation with a discerning eye, considering factors like scientific evidence, ingredient quality, and individual nutritional needs.

For more blog posts where you could learn about similar topics, check out our educational center here!

Here at Vibrant Health, we have supplements for all of your needs. Take a look at our shop and find the right one/ones for you.

Other Frequently Asked Questions

Are there any potential side effects of taking high-end multivitamins?

In most circumstances, multivitamins are safe for consumption. However, taking more than the recommended dose can lead to side effects such as nausea, diarrhea, or stomach cramps. In rare cases, high doses of certain vitamins can lead to more serious health issues. Always follow the dosage instructions and consult with a healthcare professional if you have any concerns.

How can I tell if a multivitamin is third-party tested?

Companies that have their products third-party tested will typically display this information on their product packaging or website. Look for a seal or statement indicating that the product has been tested by an independent, third-party laboratory.

Are there any cost-effective alternatives to high-end multivitamins that still provide the necessary nutrients?

One of the most effective ways to ensure you're getting the nutrients you need is by focusing on a balanced, nutrient-dense diet. Consuming a variety of fruits, vegetables, lean proteins, whole grains, and healthy fats can provide a wide range of essential vitamins and minerals.