A new study by the Clean Label Project has uncovered the truth about what can be found in the market’s protein powders—other than the nutrients we expect.
The Clean Label Project, a non-profit organization, endeavors to educate and inform the public on the dangers of toxins in products and their adverse effects on our health. For protein powders, they posed a question: what’s actually in the top selling brands of protein powder?
Some of the most popular protein powder brands were found to contain metal particles like arsenic, mercury, cadmium, and lead.
What’s going on?
While many consumers were surprised by the findings, the results are actually very easy to explain. Overwhelmingly, plant-based proteins in the study were found to have higher instances of heavy metals than other protein sources, such as whey.
So what’s going on? Heavy metals are present in all sorts of vegetable crops, to lesser or greater degrees depending on the type of vegetable and the soil it’s grown in. It follows, naturally, that any plant-based product will have some heavy metal contamination present. We encounter metals in every salad we eat, as well as many common foods. For example, in a study conducted by the FDA, a 4oz serving of boiled shrimp contained 23.80mcg of lead. See the chart below for more examples.
The responsibility lies on the product manufacturer, to use due diligence in ingredient selection and third-party testing to ensure the cleanest possible product.
Buyer beware—of the warnings.
Some states, like California, have passed legislation requiring consumer products to disclose the presence of certain contaminants. While we’re all about transparency and informing the customer, these regulations require warning labels on products that contain 1/1000th of the normal safety limit.
Similarly, the Clean Label Project doesn’t disclose what benchmark they use. At what contaminant level does the Clean Label Project deem something to be unsafe? In our opinion, the Clean Label Project should inform consumers further by allowing them to make their own educated decisions, based on transparent data from their findings.
The Vibrant Health difference.
At Vibrant Health, our products go through rigorous testing and vetting to ensure that our products are as clean as they can be. First our clinical nutritionist creates a blueprint for a product’s formula. Next, we carefully source and supply every ingredient (a complex process referred to as tolling). The source of every ingredient in our products is managed in-house, resulting in an unmatched level of product quality and proper potency.
Once the source of an ingredient has been determined, it is assessed by a third party through sampling, certificates of analysis are analyzed, and clinical testing results are reviewed. If the material passes this testing round, it’s on to blending in one of our GMP certified facilities. After blending is complete, our finished product is sent to an independent, third party, National Environmental Laboratory Accreditation Program (NELAP) certified laboratory for testing to confirm nutritional analysis and guarantee our product meets heavy metal safety standards.
We know trust takes time to build, and we’re proud to have earned the trust of the industry with our commitment to quality standards, clinically backed formulas, and third-party testing, since the very first bottle of Green Vibrance. If you have any questions at all, reach out to our Customer Service team at 1-800-242-1835 or firstname.lastname@example.org.