Green Vibrance Named Winner in the Plant Based Category of the 2026 Natural Choice Awards

SHELTON, Conn., August 25th, 2026 Green Vibrance, the plant based superfood powder from family-owned Vibrant Health, won the Plant Based category in the 2026 Natural Choice Awards, presented annually by WholeFoods Magazine.

Retailers Cast the Votes

The Natural Choice Awards have run for 24 years. Brands submit products for consideration, and independent natural products retailers across the country vote for their favorite product in each category. Winners are published alongside runners-up. The voting pool isn't consumers and isn't an editorial panel. It's store owners, buyers, and staff who work the category every day. You can read more about how the Natural Choice Awards work.

"Independent retailers see everything," said Paige Parker, Co-President and Co-Owner of Vibrant Health. "They're the ones fielding questions at the counter, watching what actually gets repurchased, hearing directly when a formula changes and a customer notices. Their vote isn't about marketing. It's about what's working on the shelf and in people's lives."

A 1992 Formula, Now on Version 22.0

Green Vibrance launched in 1992, when most greens powders were built on a single concentrated grass. Vibrant Health went the other direction: a 38-ingredient plant-based superfood formula combining cereal grasses with fruits, vegetables, and probiotics, with every ingredient and dose printed on the label.

The formula is now on Version 22.0. That number appears on every label, and it changes when the formula does. Vibrant Health calls the practice Dynamic by Design™, and pairs it with full disclosure labeling. No proprietary blends. No hidden fillers.

"We'd rather rebuild a formula than let it quietly get worse to save money," Parker said. "We keep updating our formulas as our understanding of the science evolves. When we learn about new ingredient discoveries that can make a formula genuinely better, we act on it rather than leaving a formula frozen in place just because it's already on the shelf."

What Changed in Version 22.0

The full release notes cover every update. The short version:

1. Organic apple flavor, added to balance the strong taste of chlorella and spirulina
2. Certified organic flavor, Non-GMO Project Verified monk fruit, and citric acid replacing conventional flavoring in Green Vibrance Original
3. Rhovanil vanilla flavoring removed from Green Vibrance Original powder and capsules
4. An updated Vitamin C specification of 55.5 mg per serving, following retesting
5. A serving size of 11.2 grams, up from 11.0 grams
6. A redesigned label built for easier reading

Version 22.0 provides 25 billion probiotics from 12 strains per serving,* 65+ functional foods, 14 antioxidants,* and 6 cereal grass varieties.* It supports nutrition, digestion, circulation, and immunity.*

Two New Pouch Sizes

Vibrant Health is also introducing two new pouch formats. The 7-Day pouch is built for trial and travel. The 83-Day pouch is a longer-supply option. Both join Green Vibrance in Original, Blueberry Lemon, Chocolate Coconut, and Peach Mango.

Availability

Green Vibrance is available at vibranthealth.com and at natural products retailers nationwide. Complete 2026 Natural Choice Awards results, including all category winners and runners-up, are published at WholeFoods Magazine.

About Vibrant Health

Founded in 1992 and based in Shelton, Connecticut, Vibrant Health is a family-owned dietary supplement company built on Truth. Trust. Transparency.™ Every formula uses full disclosure labeling, with each ingredient and its dose printed on the label.

Media Contact

Paige Parker
Co-President, Vibrant Health

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Frequently Asked Questions

What changed in Green Vibrance Version 22.0?

Version 22.0 added organic apple flavor to balance the taste of chlorella and spirulina, replaced conventional flavoring in Original with certified organic flavor, Non-GMO Project Verified monk fruit, and citric acid, removed Rhovanil vanilla flavoring, updated the Vitamin C specification to 55.5 mg per serving, and introduced a redesigned label.

Why did the Green Vibrance serving size change to 11.2 grams?

The serving size increased from 11.0 grams to 11.2 grams as a result of Version 22.0 formula updates, including retesting that produced an updated Vitamin C specification of 55.5 mg per serving.

What are the new Green Vibrance pouch sizes?

Green Vibrance is now available in a 7-Day pouch, sized for trial and travel, and an 83-Day pouch for a longer supply.

What does the version number on the Green Vibrance label mean?

Vibrant Health prints a version number on every label and updates it whenever the formula changes. The current Green Vibrance formula is Version 22.0.

What award did Green Vibrance win?

Green Vibrance won the Plant Based category in the 2026 Natural Choice Awards, presented annually by WholeFoods Magazine and voted on by independent natural products retailers.

Sources

1. 2026 Natural Choice Awards. WholeFoods Magazine, March 27, 2026.

*Measured at the date of manufacture.